This post is brought to you by Metricool
As influencers and social media influencers, we’re constantly tracking our data. If you want to have real success on social media, you need to be obsessed with your analytics.
We’ve tried out so many platforms for tracking data, but our favorite is Metricool. It offers the most features out of all the platforms we have seen and is also much more affordable than the other platforms.
There are hundreds of features on the platform, but here are a few of our favorites

Here are some of our favorite Metricool features:

1. Analyze Your Competitors

Metricool makes it easy to analyze your competition! On its platform, you can easily add your competitors and dissect their information and how you compare!

2. Find Out The Best Time to Post on Social Media

Have you ever asked yourself when it’s the best time to post on Instagram in order to reach the utmost number of followers?

Through Metricool’s integrated social media planner, you can learn which hours are best to attain the maximum audience. The more intense the pink color, the better the time to publish your content.

Although other tools provide this service, we found that Metricool’s time to post is the most accurate of them all.

3. Track Your Web Analytics

Why are we talking about websites in a TikTok newsletter? Because we always stress that you need to OWN your audience. That means that you need to collect their email addresses, and the best way to do that is to send them to a landing page on your website.

Just know that social media networks come and go. If your TikTok and Instagram died tomorrow, what would you do? Well, if you had been sending them to your own website this entire time, you would be safe.

Metricool allows you to track your website analytics inside the platform, along with all of your social media, so you don’t need to switch back and forth between platforms, it’s so convenient. Check out an example of their website analytics page here:

4. Track Engagement on All Your Social Media Channels

Whether you’re a social media manager or an influencer, it’s extremely exhausting trying to keep up with your analytics for all of your accounts. Toggling back and forth between log-ins (forgetting passwords), and different apps is a hassle.

With Metricool you can know your engagement for all of your accounts like Instagram, Facebook, Twitter, your blog, and more!

By connecting your accounts to Metricool, you can figure out which times are best to engage and even your engagement rate so you can put more effort into accounts that need more help or accounts that are growing quicker!

5. Track Your Hashtags

Metricool offers a unique hashtag tracker tool, which has an additional cost. This means that you can track hashtags on Twitter and Instagram.

This is especially helpful if you are an influencer or brand creating your own hashtag for a campaign.

6. Generate Social Media Reports – Easily!

With Metricool you can create social network reports in a matter of seconds and automatically.

The first thing you have to do is connect your social network accounts Metricool, so that the tool collects your data and you have them on a dashboard, so you can consult it whenever you want.

To get a report on social networks you have to click on the tab of Evolution and then click on Generate report.

7. All Your Social Media Messaging in One Place

One of the platform’s best features is definitely it’s messaging capability. Instead of getting on your phone and switching in between apps and wasting precious time, you can send all your messages in one place!

Here are all app that you can message with Metricool’s Inbox Management Tool

  • Facebook Messenger
  • Facebook Page Comments
  • Instagram Comments
  • Twitter Direct Messages

8. Autolists: Automate your social networks

An Autolist is a group of publications to be shared on different social networks. Content schedule for social media can be done with this so you can relax with the peace of mind that your social networks are well taken care of.

From Metricool’scontrol panel you can access Planning where you will find the Autolists option on the menu situated on the left.

Once you’re in, you can start filling in the fields that appear on the main page, for each Autolist you will have to add the following data:

Name and configuration: Create a name that defines the content of your Autolist (periodic tweets, third party content, etc.).

Repeat: This option makes Autolist work as a circular list: Once the content is published, it’ll move automatically to the end and it’ll be reposted as soon as it reaches the top again. If you don’t activate this option, your content will disappear from the list as soon as it is posted so it won’t be published repetitively.

Shortener: When this button is on, it’ll automatically shorten your URL and you won’t need to use any other type of shortener. If you use this tool from Metricool, you will also obtain stats about the number of clicks on your links.

Where to publish?: Share post on social media: select the social media channels where you want to simultaneously share your posts. You can also create an Autolist to manage one platform at a time. You can choose between Twitter, LinkedIn or Facebook, separately selected, a combination or all three together.

Timing: Schedule posts choosing your preferred days and time. We recommend that you previously check on Planning what is the best time to post on Facebook and Twitter. Add all the rows you need or choose several days concurrently.

Autolist Content: In this section, you will add the posts that you want to include in the Autolist. You can do this in three ways, by adding manually each publication one by one, by uploading a CSV file or by attaching an RSS feed.

9. Create Your Own Instagram or TikTok “Link in Bio” Page

We constantly remind Influencers, Brands, and Social Media Managers that you need to be tracking your analytics obsessively!

We’ve partnered with Metricool to provide you with FREE ACCESS!

You can download and check out Metricool for FREE here